Yes, Grey Outdoor continues to pursue tuck‑in acquisitions and new builds, even during challenging economic times, while maintaining a conservative debt‑to‑income ratio.

Grey Outdoor prefers to own the land or easements where its billboards are located, ensuring long‑term stability and investment value.

Grey Outdoor succeeds by thinking outside the box, carefully reading ordinances, understanding property rights, and maintaining a positive, honest approach with landowners and municipalities.

The company operates a mix of wood poles, I‑beams, monopoles, and digital billboards, located on major thoroughfares and secondary roads.

Grey Outdoor owns about 220 structures and manages approximately 15 more, spanning both North Carolina and South Carolina.

Grey Outdoor was launched in 2016 after the split of Waterway Outdoor, with Grey Vick continuing to grow the business independently.

Digital locations are chosen based on high visibility areas such as stoplights or slow-moving traffic zones, where audiences have time to read multiple faces. Limited inventory areas with full static signs are also prioritized.

Grey Outdoor currently operates 15 digital faces, with 3 more scheduled to go live in the coming weeks.

Success comes from persistence, focused action, learning from mistakes, and being fair and honest, which encourages others to help and support the company’s growth.

Grey Outdoor currently owns 281 structures, with 25 of those being managed structures.

Grey Outdoor Billboards began operations in Spring 2014 and has continued to grow throughout North and South Carolina.

Billboards stand out in crowded markets, deliver high visibility, and complement other marketing strategies such as blogging, SEO, and online lead generation. They help businesses get known before they’re needed.

Yes, digital billboards can integrate with social media through surveys, giveaways, and promotions, allowing consumers to interact with your brand beyond the roadside ad.

According to a 2023 Nielsen study, 60% of travelers recalled seeing a digital billboard within the past week, and 75% recalled one within the past month. Between 74–89% could recall specific ads and businesses promoted.

Digital billboards combine the trust of traditional static signs with modern LED technology. They allow multimedia options, quick updates, rotating ads, and social media integration for deeper engagement.

Research shows that billboards have higher recall rates compared to live TV, streaming, radio, print, and online ads. Nearly 82% of viewers can recall a billboard they saw over a month ago.

Billboards provide large-scale visibility in high-traffic areas, ensuring that thousands of drivers and pedestrians see your brand regularly. This repeated exposure strengthens recognition and recall.