According to a 2023 Nielsen study, 60% of travelers recalled seeing a digital billboard within the past week, and 75% recalled one within the past month. Between 74–89% could recall specific ads and businesses promoted.
According to a 2023 Nielsen study, 60% of travelers recalled seeing a digital billboard within the past week, and 75% recalled one within the past month. Between 74–89% could recall specific ads and businesses promoted.