Billboard advertising isn’t your typical inbound marketing strategy. But it can be a powerful way to build brand awareness and attract customers. It can also work to strengthen other marketing efforts such as blogging, online lead offers, or SEO.

Billboard advertising is the process of using a large-scale digital or print ad to market a company, brand, product, service, or campaign.

Billboards are typically placed in high-traffic areas, such as along highways and in cities. This helps make sure that they’re seen by the highest number of drivers and pedestrians. Almost 82% of viewers can recall a billboard ad they saw over a month ago.

And research that BILLBOARD ads show much higher recall for consumers than:

• Live and streaming television
• Podcasts and radio
• Print ads
• Online ads

Digital Billboards

In the advertising industry, the goal is to stand out from the crowd, which has become easier through digital billboard marketing.

Digital billboards combine the classic appeal of traditional static billboards that consumers trust with the pizazz of the latest technological innovations.

Digital billboards use stunning LED lights to display digital advertisements.¹ Imagine one of the old-fashioned billboards you’ve seen thousands of times on roads near and far. Now, imagine it pulsing with light, projecting an advertisement of such technicolor brilliance you can’t help but stop and stare.

Digital Billboards are rapidly surpassing their static predecessors for the ease, options, and versatility they offer to brands and businesses that make Digital Billboards a crucial part of their advertising strategy. Consider the Digital advantages as follows:

:

• Are entirely computer-operated – From the original design and installation to switching out information on special promotions, everything about digital billboards is entirely controlled by computers.
• Offer multi-media options – Digital billboards are particularly appealing because of their options for multi-media advertising. Text, images, videos, animation—a digital billboard can handle it all.
• Are easily adaptable – With the click of a mouse, you can change an entire digital billboard ad or simply alter the messaging. What’s more, digital billboards can feature an assortment of rotating ads on a single structure.

But digital billboards aren’t just flashy—they work. According to a 2023 Neilsen study, digital billboards were popular, effective, and memorable among travelers in the United States.² The results of that study suggest that:

• Consumers notice digital billboards – Of those included in the survey, 60% were able to recall having seen a digital billboard within the past week, while 75% were able to recall one from the past month.
• Consumers remember them – According to the study, consumers don’t just notice digital billboards, they find them engaging. Between 74 and 89% of the time, respondents could recall specific ads and businesses promoted on digital billboards.
• They stand out to consumers – This last one is no surprise, considering how visually appealing digital billboards are. That said, it’s still worth noting that 71% of consumers were more likely to notice a digital billboard over an ad they saw online.

• Social media integration – These days, consumers want brands that feel like friends. That means connecting with them on the social media platforms and apps they use most. With digital billboards, consumers can interact with your ad via social media through surveys, giveaways, and special promotions, among other options. This can deepen their engagement and help build your brand image.

Is it time to incorporate Billboard advertising as a means to breathe new life into your marketing strategy? If so, then it’s time you met the experts at GREY OUTDOOR ADVERTISNG.

At Grey Outdoor Advertising, we’re die-hard believers in the power of out-of-home advertising to help businesses reach their full potential. But as exciting as it is, we understand it can also be challenging to know where to start. That’s why we’re committed to making BILLBOARD advertising accessible and understandable for businesses big and small.

Get Known Before You’re Needed with Grey Outdoor Advertising.

www.greyoutdoor.com

910-620-3567