He found that one digital face can generate the same revenue as two, and recommends filling one side before expanding to a second to maximize efficiency and advertiser satisfaction.

Yes, Grey Outdoor uses platforms like Blip, which allow advertisers to easily upload ads and manage campaigns from their phones. Grey Vick believes these systems will generate significant revenue for the industry in the future.

Grey Outdoor uses both Formetco and Watchfire digital billboards, noting that both companies provide reliable products with minimal issues.

He recommends not placing a digital where a static board would be more effective. Intersections and areas with slower traffic are best, since advertisers want longer open reads rather than just one or two quick flips.

Grey Outdoor operates around 10 digital billboards in addition to its static inventory, with plans to add more in the future.

Goals include adding new sites and digital billboards, renewing existing business, expanding the account list, and providing additional value for customers.

Grey Outdoor focuses on creating new sites and helping customers grow their businesses, preferring collaboration and innovation over competition.

In 2007, Grey met a neighbor whose father was in the billboard industry. He learned the basics, formed Waterway Outdoor LLC, and later launched Grey Outdoor LLC independently in 2014.

Grey Outdoor owns and operates over 700 static and digital billboard faces across North and South Carolina.

Grey Outdoor Billboards began operations in Spring 2014 and has continued to grow throughout North and South Carolina.

Grey believes both surfing and jiu-jitsu are lifelong pursuits where you never stop learning. He applies this mindset to business, emphasizing resilience, discipline, and continuous improvement.

Grey focuses on doing right by people, building long-term relationships, and delivering results for advertisers. Many of his clients have stayed with him since the company’s early days, reflecting loyalty and trust.

Grey met his wife Sarah at UNCW, where she studied nursing. They married in 2015 and now have three children. Grey emphasizes being the best husband, father, and son alongside running his business.

Grey built his business to allow flexible hours so he could surf and spend time with clients. He also practices jiu-jitsu, finding parallels between discipline in martial arts and resilience in business.