Locations include Fayetteville, Hope Mills, Spring Lake, and Fort Bragg, North Carolina.
What did Mr. Billy Matthews say about the importance of these signs?
Mr. B often remarked that the billboards were critical to the success of his Wig Outlet business, and now they can serve other businesses in the same way.
How will this acquisition impact Grey Outdoor’s footprint?
These assets expand Grey Outdoor’s coverage throughout the Carolinas, helping local businesses reach travelers from Florida to Maine.
Why are these billboard locations considered valuable?
The locations are positioned along major travel routes, making them ideal for high‑visibility campaigns and even classic “Burma Shave” style sequential displays.
Who previously owned and operated these billboards?
The signs were built in the 1970s and used by Mr. Billy Matthews (“Mr. B”) to advertise his family’s Wig Outlet business until his retirement.
What assets did Grey Outdoor acquire from The Wig Outlet?
Grey Outdoor LLC purchased billboard assets located on I‑95 just south of Exit 40 near the Robeson and Cumberland County line, as well as a sign on US301 in Hope Mills.