Wilmington Billboard Rental Costs
Grey Outdoor, LLC
Billboard advertising in Wilmington is one of the most powerful ways to increase visibility for businesses. From local entrepreneurs to national brands searching to target the area, it is important to understand components that influence outdoor advertising rates. Here is a breakdown of the cost associated with renting a billboard in Wilmington and tips on optimizing your marketing strategy.
KEY FACTORS INFLUENCING WILMINGTON ADVERTISING RATES
Location
The location of a billboard notably impacts its cost. High-traffic areas, locations where a large number of people pass by daily, are generally more expensive due to visibility. In Wilmington, high-traffic areas include Market Street, along I-40 and US-17, South College Road, College Road, Carolina Beach Road, Oleander Drive, and the Downtown Area. While these spots offer amazing exposure, locations outside these high-traffic areas are still highly effective, offering a different kind of exposure. Placed strategically on less congested roads, these locations can provide local awareness and engagement, with a more affordable price.
Screen Type
Pricing varies based on your choice between static and digital billboards. Static boards are traditional vinyl boards that typically involve a production and installation cost, but generally are more affordable. Digital boards, on the other hand, offer real-time flexibility, allowing you to update and change graphics instantly. They also provide the option for rotary programs, where your ad rotates on four different billboard locations, offering a broader reach at a more cost-effective price.
Rental Period
Usually, the longer the rental period, the more cost-effective it becomes on a month-to-month basis. A longer-term rental ensures consistent exposure, which can have a huge impact on your business by amplifying brand recognition while remaining budget-friendly. However, short-term billboard rentals can also be highly effective, depending on your goals. They are ideal for seasonal campaigns or time-sensitive promotions and usually range from 1 to 6 periods.
Season
Season’s can impact the pricing of billboard rentals due to fluctuations in demand. In Wilmington, this can be seen during the summer months when the city sees a huge increase in tourists and travelers. Additionally, holiday seasons drive pricing changes as businesses compete for advertising space to promote time-sensitive offers.
ESTIMATED BILLBOARD RENTAL COSTS IN WILMINGTON
Static Billboards:
Average Rate: $1,400 per period
Digital Billboards:
Average Rate: ranges from $2,500-$5,000 per period
Additional Costs:
Production and Installation costs are usually not included in the rental fee.
Average Production & Installation Rate: $1,000
GREY OUTDOOR’S DIGITAL ROTARY
The digital rotary network is a great way to spread your message across multiple locations, allowing your ad to rotate between four areas. Time Slots are used to reserve your ad’s space for a set number of seconds in the rotation, guaranteeing consistency throughout the day. This program offers a more affordable option for premium billboard locations. Another plus is that it allows you to update your ad quickly, providing flexibility.
Grey Outdoor offers a Gold, Silver, and Bronze pack for the digital rotary program.
- Gold: Offers a FULL slot with your ad appearing for 8 seconds every 1 minute, offering 37,800 ads per 4-week period
- Silver: Offers a HALF slot with your ad appearing for 8 seconds every 2 minutes, offering 18,900 ads per 4-week period.
- Bronze: Offers a FOURTH slot with your ad appearing every 4 minutes, offering 9,436 ads per 4-week period.
Market Street
Oleander Road
Downtown
College Road
Castle Hayne Road
Carolina Beach Road
How many advertisers share the same board?
There can be up to 36 advertisers on one board if each advertiser has a ¼ slot. The number of advertisers on a board depends on the slot size each advertiser chooses. There are 8 full slots available for each board.
What is the length of the time for each spot?
Length of the time depends on which rental option you chose. Full slot would display your ad for 8 seconds every 1 minute. Half slot would display your ad for 8 seconds every 2 minutes. Fourth slot would display your ad every 4 minutes.
How many ads per day/per 4-week period?
The number of ads displayed per day or per 4-week period depends on your rental plan (Gold, Silver, or Bronze). On our digital billboards, the frequency of your ad’s rotation is determined by your time slot. Below is the breakdown of the number of ads shown per day or 4-week period.
- GOLD/FULL
- 1350 ads per day
- SILVER/HALF
- 675 ads per day
- 18900 ads per 4-week period
- BRONZE/FOURTH:
- 337 ads per day
- 9436 ads per 4-week period
How is the ad created?
Your ad can be created in two ways. You can provide us with an ad you have already designed, or our talented design team can create a custom ad for you. We will work closely with you to ensure the final design meets your vision and effectively communicates your message.
How long does it take to get the ad proof completed?
It takes about one to two days!
Can I change the artwork if needed?
Yes, you can! If you need to change or update your artwork simply let us know. The process will be different for digital and static artwork. Digital artwork we can change and upload in real time. Static artwork will need to be… Please note that static artwork changes cost additional fees and timeline may vary.
Explain the different rantal rate options: Gold/Silver
For our digital billboards we offer three rental rates: Gold, Silver, and Bronze. Here is a breakdown of each!
- Gold is a full slot. Offering 37,800 ads per 4-week period or 1350 ads daily. Your ad will rotate for 8 seconds every 1 minute. Rates vary based on billboard number.
- Silver is a half slot. Offering 18,900 ads per 4-week period or 675 ads daily. Your ad will rotate for 8 seconds every 2 minutes. Rates vary based on billboard number.
- Bronze is a fourth of a slot. Offering 9,436 ads per 4-week period or 337 ads daily. Your ad will rotate every 4 minutes. Rates vary based on billboard number.
How long does it take to post the approved ad?
For an approved digital ad it can be posted the same day. For an approved static ad, it will take about a week or so.
What is the length of the campaign commitment?
Digital campaigns can be customized to any duration, while static campaigns require a minimum commitment of 90 days.
Can I cancel anytime?
For digital contracts, cancellations require a 30-day notice prior to the contract’s expiration date. For static contracts, a 90-day notice is required before the expiration date.
Are reports available proving activity?
Yes! We can provide detailed reports that track the activity and performance of your billboard campaign.
What are the payment terms?
Before the service starts, you will need to pay the first period’s rent and any initial setup costs. After that you’ll pay rent per period as per the agreed terms.
● Advance 1st Period Rental Payment: You are required to pay the rental fee for the first period upfront before the service begins.
● Advance Production and Installation Cost (if applicable): If there are costs associated with creating (production) and setting up (installation) the advertisement or service, those costs must also be paid upfront.
● Recurring Period Rental Payment: After the first period, you will continue to pay the rental fee on a regular (usually periodically) basis for the duration of the agreement.