Grey Vic Interview with Will Farmer

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Heritage Billboard

OOH Owner Today— Grey Outdoor

Grey Outdoor Billboards began operations in Spring 2014 and continues to grow throughout North and South Carolina. They have been involved in the outdoor advertising industry since 2007. They currently own and operate over 550 static and digital billboard faces in NC & SC. Many of their advertising customers have seen a huge positive impact on their businesses and have been with them since they started in business back in 2007.

Dove Sells Houses

Dove Sells Houses

Grey Vick is the owner and president of real estate and sales at Grey Outdoor. Grey graduated from the University of North Carolina at Wilmington in 2005 with a Bachelors and Masters degree in business with a concentration in Accounting. He started work full time as an accountant but shortly after began buying and selling properties on the side. When the real estate business became more lucrative than the job in accounting, Grey switched professions to being a full-time investor in real estate. He bought and sold numerous properties for a couple of years also while working part time as a college accounting instructor.

Heritage Fresh Market Billboard

Heritage Fresh Market Billboard

In 2007 Grey met a neighbor, while living on Wrightsville Beach whose dad was in the billboard business. Over the next few years Grey learned the basics of the billboard business and Waterway Outdoor LLC was formed with the two forming a 50/50 partnership. The business came natural to Grey with his experience in real estate and accounting. In 2014, after a few years of running and building Waterway Outdoor with a partner, Grey started a company on his own called Grey Outdoor, LLC. Eventually Waterway Outdoor was dissolved and over time Grey has grown the new company to more than 230 billboard structures with more than 550 faces- including 13 digital faces across North and South Carolina. Grey is actively growing the company and plans to be a long-term owner in the business.

Grey Vick

Grey Vick

 Will Farmer: Why are you in the OOH business?

Grey Vick: We love creating new sites and helping customers grow their business. We prefer to focus on creating rather than competing. Seeing a new structure go up and hearing about how a customer has grown their business with one of them is what is keeping us going in the business.

WF: What is the greatest success or satisfaction you receive from owning OOH?

GV: It’s just a great win-win deal for everyone owning ooh locations. When everyone benefits it’s a great asset for everyone.

WF: What are some of your goals for 2021? 




  1. Continue to make it easier to buy from us.
  2. Add new sites and digitals.
  3. Renew all existing business.
  4. Grow account list and revenue.
  5. Add additional value for our customers. 

WF: How do you obtain new business?


  1. Website.
  2. Cold calling and emails.
  3. Referrals.
  4. Promos on available signs.
  5. Social media.

Marketing & Advertising

North Carolina, South Carolina

Wrightsville Beach, NC

Credit: Will Farmer OOH Today

Grey Outdoor, LLC / Outdoor Advertising Made Easy – Call 1-910-620-3567